Page 114 - BWM March 2013

114 | Business World Magazine | March 2013
they might do to cope, but determined to
continue providing for their family through
some means, they began to explore different
business models. With a tenacious entrepre-
neurial spirit their efforts ultimately led to
the launching of a business that has quite lit-
erally blasted off in a way so few could have
ever anticipated.
Fred Sabatini, the Chief Operating Offi-
cer of a franchise featuring frozen delicious-
ness brilliantly branded as CherryBerry,
shares the very merry story. “Robyn and
Dallas had taken a vacation and were looking
into what types of business they might start
when some friends had recommended that
they look into the frozen yogurt industry,”
explains Sabatini. “They visited a few places
and liked what they saw, but they also be-
lieved something was missing at all of those
places... and that they could do it better.”
Sabatini says the couple noticed that at
one shop, the clientele might be comprised
of older adults, while at another location;
customers would be comprised by a young-
er composite. From the Jones’ perspective,
these environments needed to be modified
in such a way to bring different generations
together, to bring families together for an