Page 113 - BWM March 2013

March 2013 | Business World Magazine | 113
According to counsel of George Bernard Shaw, “the
greatest” service one could ever render to any nation
or even the world-at-large “is to bring up a family.”
An appropriate corollary may be that the greatest
service a business can render is to bring families to-
gether. Such is the goal driving growth of a hugely
successful franchise enterprise founded by a hus-
band and wife team who once served as police offi-
cers in Tulsa, Oklahoma. Together, they have rede-
fined what it means “to protect and serve” – in this
case, service comes in a blend of frosty flavors to be
savored by consumers and entrepreneurs alike.
A little more than three years ago, Dallas and Robyn
Jones struggled with a quandary. As a married couple
and devoted parents of five children, equally devoted to
serving the community of Tulsa through their work as
police officers, Dallas and Robyn received unfortunate
news that city budget problems would soon prompt the
layoff of professionals in the police force. Unsure of what