Page 119 - BWM March 2013

March 2013 | Business World Magazine | 119
scream and we all scream for ice cream, this
frozen yogurt self-serve brand exacted equal-
ly excessive exclamations and want of inclu-
sion, all of which, combined to prompt the
Jones to develop a franchising model that
has met with resounding success.
They opened six units in 2010, but by
the end of 2011, this expanded to encom-
pass more than thirty locations. Today, an
astounding feat by any measure, there are
more than 130 locations throughout the
world while another 180 are under contract
for development- a true, blue CherryBerry
bonanza.
A CHERRYBERRY
OPPORTUNITY
In creating a family place complemented by
flavor profiles so alluring to all generations
of consumers, Sabatini says the company has
spared no effort to develop a business mod-
el equally alluring to entrepreneurs. In fact,
since customers ultimately serve themselves
through the varied dispensers of flavored
frozen yogurt, he says business operations
couldn’t get much simpler. The company has
partnered with the frozen yogurt manufac-
turer known as Honey Hill. Based in Fay-
etteville, Arkansas, HoneyHill has long been