Page 127 - BWM March 2013

March 2013 | Business World Magazine | 127
games or the recent Tulsa State Fair, they
proved to be very popular with kids as well
as all others. This year will mark the first full
year of their operation, but Sabatini believes
with the potential of pulling up for special
events at schools or traveling to work places
where employers might treat staff to a special
CherryBerry kind-of-day, the mobile units
have potential to drive further success.
As an industry, frozen yogurt emerged on
the scene in the 1980s and went on to cap-
ture almost ten percent of the dessert mar-
ket. Those numbers started to decline in the
90s until 2003. With greater societal focus
on health and dietary nutrition, frozen yo-
gurt has become increasingly popular over
the last decade. Annual sales now figure to
some $200 million and analysts anticipate
that number to rise.
By continuing to create environments that
focus on family fellowship, by constantly
monitoring their performance while devel-
oping new flavor profiles, Sabatini says Cher-
ryBerry is poised for greater growth and
brand recognition.
“Our slogan is ‘Best on Planet,’ and that’s a
bold statement, but we really want to be the
best frozen yogurt business on the planet,”
says Sabatini. “We have the best partners, the
best business model, the best corporate staff
and development team, and we’re poised to
compete with anybody out there.”