Page 133 - BWM March 2013
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March 2013
| Business World Magazine | 133
Parmerlee says there are a number of catering
companies that purchase in-bulk and pass it
off as their own to unsuspecting clients.
GoldenChick also began offering healthy
salad selections long before it became a na-
tional trend among fast food operations.
Again, as Parmerlee explains, his goal was
all about distinguishing Golden Chick from
the otherwise routine, run-of-the-mill res-
taurant brands. “We wanted to separate our-
selves from chicken shacks, the plain-jane,
fast-fried concepts that give you a bucket ...
that’s just not us.”
With a successful menu, in more recent
