Page 76 - BWA FEB 2013

76 | Business World Magazine | February 2013
telecommunications, uniforms, accounting,
credit card processing, office equipment, or
some other routine aspect of running a busi-
ness. BizUnite serves as the conduit which
connects members with the vendors who
provide those services. The one differentiat-
ing factor is that normally the member has to
do all of the legwork themselves, but that is
not the case with BizUnite, members benefit
from a speed of service and pre-negotiated
discounted rates.
On the vendor side, Getto says there
are conditions that weigh in the decision of
whether or not to allow the vendor’s inclu-
sion in the program. First, the vendor has
to be national in scope, operating not only
throughout America, but preferably Canada
too. Secondly, they must offer “exemplary”
customer service, or as Getto decrees, “to
be best in class.” Next, the vendor must be
willing to offer a differentiated price, essen-
tially a discount that is exclusive and not of-
fered anywhere else. On this point, Getto is
particularly emphatic “we’re judged by each
program individually and collectively as a
group, and we demand the best for our mem-
bers. The vendors need to know they’re in an
elite group when they’re with us.” The final