Page 75 - BWA FEB 2013

February 2013 | Business World Magazine | 75
BizUnite provides savings which no small to
medium sized business could secure through
their own means. Membership has its privi-
leges, all of which is wrought from the com-
pany’s penultimate mission, unwaveringly af-
firmed by Getto, “To be the go-to value-add
for member-centric group purchasing orga-
nizations.”
“Our goal is to be the premier provid-
er of services in the marketplace. We want a
membership group to look at us and say, ‘I
have to belong to them because they provide
so much value to our members.’ This enables
us to sign members faster and ensure that
they never leave us,” says Getto.
HOW IT WORKS
To understand the relationship BizUnite has
with its members and vendor partners, Get-
to offers a comparison using a popular dating
website: “Consider match.com, they take
two different people with similar compat-
ibility and match them together. Much the
same way, we match a member’s need with a
solution from a world-class preferred vendor
partner.”
For example, suppose a company has
a need for services involving waste disposal,