Page 71 - BWA FEB 2013

February 2013 | Business World Magazine | 71
U N I T E D W E S T A N D
Among the published works of President Woodrow Wilson are his thoughts
about what distinguishes the person called to lead a great nation. He said it
isn’t the kind of man who simply repeats the talk of the street and opinions, but
rather, upon hearing those things, understands them better and unites them
into a common meaning and common voice to create “a new principle for a
new age.” He said this person could transform discordance into unity that em-
braces singular vision, all fostered fromunited understanding. “Such is the man
who leads a great, free, democratic nation,” wrote Wilson. And such is the dis-
tinction that defines a great enterprise, which in the new principles of this new
economic era, has emerged as leader in a relatively new industry all designed
to unite businesses so they too may better recognize a singular vision in terms
of cost savings and increased prosperity.