Page 36 - BWA FEB 2013

36 | Business World Magazine | February 2013
planning. Prior to joining United Church
Homes, Daniel was interim president of
Lancaster Theological Seminary. He had
also served in senior living facilities inWash-
ington, D.C., and Pennsylvania.
United Church Homes owns and
manages eight long-term care and retire-
ment communities throughout Ohio. As
one of the largest providers of affordable se-
nior housing in the nation, United Church
Homes also provides high-quality, safe and
supportive homes for low-income seniors
in Florida, Georgia, Illinois, Indiana, Iowa,
Minnesota, Mississippi, Nebraska, New
York, Ohio, Tennessee, Washington and
West Virginia.
CELEBRATING THE SPIRIT
When Daniel first joined United Church
Homes, he had a discussion with staff, resi-
dents and their family members about re-
branding the company. The theme from such
discussions, “Celebrating the Spirit,” helped
re-focus their efforts as a provider that evokes
the spirit of community and friendly atmo-
sphere. It is that “community environment
and atmosphere that makes us stand out in
the crowd,” Daniel explains.
Audrey Shafer, Resident at Parkvue Community