Page 29 - BWA FEB 2013

February 2013 | Business World Magazine | 29
but actually started attracting new tenants.
In time, demand became so great that the
family opted to convert their one-story, 45-
room motel into a dynamic two-story com-
plex that exclusively catered to the needs of
its senior residents. The family became so
proficient in this practice, demand for their
services increased and operations expanded,
which ultimately led to a company known
today as Premier Senior Living Group, LLC.
“It was like an ‘a-ha’ moment,” Kaplan
says. “That’s how we got into the assisted liv-
ing business.”
Running a senior care facility is not
so dissimilar to running a motel, Kaplan ex-
plains. “With the exception of the personal
care and assisted living services, you get many
of the same services that people get in a ho-
tel. Residents get an apartment, three nutri-
tious meals a day, a variety of recreational
programs, housekeeping and maintenance
services.”
ENHANCING LIVES
Life at Summit at New Port Richey is de-
signed to enhance the lives of its residents by
providing a home-like atmosphere, with all
the advantages of living in an active commu-