Page 60 - BWM Dec 2012

60 | Business World Magazine | December 2012
get something that is baked fresh at the loca-
tion?”
Grocery stores also fail to offer customers
the level of service available at Big Apple Ba-
gels, where customer service is paramount –
and where their franchisees understand that
better than anybody else. In every store, Big
Apple Bagels aims to create an atmosphere
where customers will feel welcome as soon
as they open the door. “It’s about creating
an environment that is fun and enjoyable to
step into,” says Cervini. “We’re selling bagels
and muffins; it’s supposed to be a fun busi-
ness.”
At the same, Big Apple Bagels can also
provide a relaxing and quiet environment