Page 65 - BWM Dec 2012

December 2012 | Business World Magazine | 65
shop’s offering to differentiate themselves
from the numerous frozen yogurt outlets in
the marketplace. “We just finished register-
ing in a number of states and have a couple
of people we’re talking to in the early stages
for some development opportunities,” says
Cervini.
Looking ahead longer term, Big Apple
Bagels will continue to expand with the
“right people,” which is key for the compa-
ny, Cervini says. They’re also selective with
their locations, carefully making sure that
each one is comfortable and casual, but also
allows for future revisions without too much
expense. “We will continue to grow, but we
will grow right as opposed to growing fast.”