Page 72 - BWM Dec 2012

72 | Business World Magazine | December 2012
tool helps administration get an imprint of
personality types. The system is used at all
levels of personnel, be it CFO or line work-
ers. It measures aspects that include one’s no-
tions as to self awareness, self expectations,
thinking style and sense of empathy. Krouse
says the method not only helps identify the
right people, but helps ensure each is serving
in the appropriate capacity.
Communication is another ongoing
tool. Donatos maintains consistent contact
among supervisors and corporate staff, and
with all their partners through digital com-
munication systems. They also utilize video
tutorials for training which Krouse says both
helps teach young people in a modality in
which they’re comfortable, but allows bet-
ter tracking as to who and what has been
trained.
Data doesn’t simply apply to staff ei-
ther. Krouse says Donatos has invested in
tools that enable the company to better un-
derstand their customers, and their respective
shopping habits. This technology, including
that associated with their Internet presence,
has helped Donatos secure new customers as
Tom Krouse Jane Grote Abell Jim Grote