Page 67 - BWM Dec 2012

December 2012 | Business World Magazine | 67
In his authoring of The Deipnosophists (a
term originally inferring expertise in kitch-
en-related concerns), the Philosopher Athe-
naeus indicated there was a relevant connec-
tion between ethics and experiences imbued
by edible enjoyment. He wrote, “Every inves-
tigation which is guided by principles … fixes
its ultimate aim entirely on gratifying the
stomach.” That food-for-thought may also
apply in one’s investigation of entrepreneur-
ial opportunities, and in this case, there’s a
particular pizza franchise which proves be-
ing guided by principles is not only gratifying
to stomachs, but the business bottom line too.