Page 59 - BWM Dec 2012

December 2012 | Business World Magazine | 59
growth potential and was fun and exciting to
work with, something he could help “build
from scratch,” he says. Big Apple Bagels was
all that and more.
MADE FROM SCRATCH
Big Apple Bagels stands apart in the market
due to their freshly-made bagels, which are
made from scratch at their locations – some-
thing few of their competitors do. “We have
the freshest bagel that’s out there,” Cervini
says. They also offer a low cost for franchi-
sees to produce the bagel, who can pass on
those savings to customers.
With their muffins, it’s the taste that sets
them apart. The styles and types they offer
have incredible flavours, with over 300 vari-
eties to choose from – ranging from special-
ty flavours such as cinnamon cheesecake to
apple pie and more traditional kinds such as
blueberry and chocolate chip.
While people can go to a grocery store
and buy muffins and bagels, they are not only
paying more, they are also missing out on the
freshness and taste that only Big Apple Ba-
gels provides. “When you want to treat your-
self to quality at a reasonable price, you come
to Big Apple Bagels,” Cervini says. “Why not