Page 51 - BWM Dec 2012

December 2012 | Business World Magazine | 51
amongst the franchisees with their staff,” he
adds.
FRESH Restaurants is attractive from
a franchise perspective for many reasons, but
at the top of that list is their profitability,
which is a direct result from a menu that ser-
vices a healthy lifestyle, which is an untapped
category in quick-service restaurants. “Our
stores do very well to say the least,” Parker
explains. “I think that’s the number 1 driving
force of why people buy into our franchise.
Of course our franchise partners also love
the concept as they are also firm believers of
a healthy lifestyle for all ages.”
When they look for a new franchisee,