Page 52 - BWM Dec 2012

52 | Business World Magazine | December 2012
they favour those who incorporate the same
qualities of their customers – health con-
scious and people-friendly, and those who
are financially capable. “Those are really our
three points we’re looking for, but they re-
ally have to be health-conscious or at least
leaning in that direction,” Parker says. “The
atmosphere in the store is always a reflection
of the franchisee – we want all the staff and
the franchisees to have a healthy lifestyle and
create a high energy atmosphere.”
Phase 1 of their 14-day training pro-
gram begins at their training centre in Alba-
ny, New York. Upon completion, the com-
pany remains on-site for an additional 21
days of training when the store opens. Sup-
port is conducted in several ways including
communication training through e-mail and
phone from the head office, a detailed and
interactive area of their website to chat with
other franchisees and monthly store visits
from a support staff member.
HEALTHY KIDS CLUB
FRESH Restaurants is not only committed
tobetter serving the healthof individuals, but
also the well-being of their neighbourhoods
and communities. One of their numerous