Page 50 - BWM Dec 2012

50 | Business World Magazine | December 2012
“We’re really looking for the health-
conscious consumer that is more in-tune
with eating healthy, a healthy lifestyle and
conscious of our environment.”
At FRESH Restaurants, they also set
themselves apart by approaching customer
service with as much interaction as possible,
because many will have questions on the
health benefits of their products. “There is
a lot of one-on-one dialogue going over our
menu items and health benefits of it,” Parker
says.
FAMILY ATMOSPHERE
FRESH Restaurants’ corporate office is in
Vancouver, and they also have regional offic-
es in Cleveland, Ohio, Singapore and India.
They operate 39 franchises currently with
another 17 in development.
They promote a transparent and open
relationship with staff and franchisees. “Our
brand has a lot of integrity because we’re
serving healthy food in an eco-friendly envi-
ronment,” Parker says. “All of our franchisees
believe in the brand, how we approach busi-
ness and the direction we’re going in.”
“It’s a great atmosphere because we all
believe in those common goals. It’s a more
of a family-type of atmosphere around our
head office and when you go into our stores