Page 64 - BWM Dec 2012

64 | Business World Magazine | December 2012
marketing-focused orientation that will de-
velop their local advertising.
Additional training on-site is provided
for the opening two weeks of day-to-day
operations. “A good franchisor will help in
every aspect, not just building sales,” Cervini
says. “We look at it as an opportunity to deal
with people who are spending a good chunk
of their savings to get into this business.”
SWEETDUET
Big Apple Bagels is looking to grow in 2013,
and have about half a dozen stores set to
open next year. They are also preparing to
release a new brand – SweetDuet Frozen
Yogurt & Gourmet Muffins™, which is a fu-
sion concept pairing self-serve frozen yogurt
with their exclusive line of My Favorite Muf-
fin gourmet muffins. This will broaden the