Page 63 - BWM Dec 2012

December 2012 | Business World Magazine | 63
involves themselves in every aspect of their
operation. “We work with the franchisees
closely to help them in any area they need
help in – from controlling costs to improv-
ing sales to helping re-negotiate leases with
landlords,” Cervini says. “It’s got to work for
them and for us. We understand and practice
that.” When Big Apple Bagels evaluates a
potential franchisee, they look for – beyond
the obvious financial requirements – some-
one with an experienced background in re-
tail, operations or food operations. Above all
else, however, it’s the personality that reels
them in. “They’ve got to be a person that
can adapt to changing situations because the
beauty of this business is no two days are ever
the same,” Cervini says. “It’s a matter of set-
ting it up so you can have your store be that
warm, welcoming place to come in.”
The franchisee training program at Big
Apple Bagels is comprised of hands-on
learning in store as well as a classroom set-
ting. They offer support in a number of areas
including day-to-day restaurant operations,
hiring, training and retaining good employ-
ees, maintaining financial controls and a