January 2015
| Business World
19
changed daily. Mario says that, “We're trying
to find a creative way to encourage only the
guests that are interested in such initiative.
We're trying to find a local company that can
produce miniature wooden turtles, which
will be left in the rooms with a note saying:
'Please leave the turtle on the bed before go-
ing to the beach and we won't change your
linen for another day.' and also encourage
them to purchase the little local souvenir so
that the profits could be donated locally to
assist with the efforts that Barbados has been
trying to put in place to preserve this won-
der".
As for their main goal, continuing expanding
the already strong Sandy Lane brand is a top
priority, as well as remaining true to the spirit
of the resort itself. "Sandy Lane has been here
for the past 53 years, almost 54, “ says Mario.
“It's a very powerful brand andwe want to con-
tinue what we're doing, reach out to new areas
of the words and we definitely want to start to
bemore present in theUS, NorthAmerica and
South America, increasing brand recognition
in the Americas.”
