January 2015
| Business World
29
en Burger- patrons can try something new
while knowing they're receiving the highest
quality ingredients and preparation. In addi-
tion to their varied roster of burgers, Cheese
Curds offers up a selection of specialty pou-
tines that can't be beat, includ-
ing a Maritime favorite; the
Donair Poutine with House
Spiced Meat.
"A huge proponent to our
success has also been the out-
standing product and repu-
tation we have built over the
past three years," Pratt says. "All you need to
do is try us and you’ll understand why we're
so popular. With that said however, we still
need to constantly be doing something to
market ourselves to our followers and being
creative and bringing new ideas to our cus-
tomers to always keep it fresh."
As for the future of Cheese Curds Gourmet
Burgers + Poutinerie, Pratt says the focus is
on controlled growth and the addition of
new franchises in 2015. Opting for an ap-
proach which emphasizes quality over quan-
tity allows them to offer focused
attention and support for fran-
chisees. "We’d much rather take a
conservative approach and grow
our company with realistic targets
while ensuring that our franchi-
sees are successful," says Pratt. " I’d
rather have 20 stores that are suc-
cessful than 100 that are mediocre. At the
end of the day, we're in business to make sure
our franchisees are successful and have spent
the extra effort to ensure this happens."
"If they’re successful then we're successful,"
says Pratt.
