January 2015
| Business World
17
run a hotel like Sandy Lane, you need 700
very motivated people and sharing achieve-
ments like this adds some motivation. "
Already highly motivated to treat guests of
the resort to the highest standard of luxury
hospitality, the staff are delighted to hear
praise of any kind, from the World Travel
Awards to individual guest experiences. "We
celebrate even the single Trip Advisor review
we receive," Mario explains. "We share that
with the team on a daily basis, and some-
times employees even see their names men-
tioned and they're happy to hear it."
With their previously mentioned dedication
to improvements, Sandy Lane have been
increasing their marketing efforts, and win-
ning prestigious honors such as those from
the World Travel Awards is a benefit to that
process. “Our projects for the next two years,
we're going to be focusing on improving our
online marketing,” he says. “Awards of this
kind will only help in strengthening our
brand, and these are things we're going to be
featuring and we'll be using to continue pro-
moting Sandy Lane."
A key aspect of promotion now involves a
heavy interest in social media, particularly
within the hospitality industry, as guests fre-
