Business World |
November 2014
18
their business and hope to supply provisions
for marketing and guidance when needed.
In today’s fast-paced world, the term Core
Values has become a truly forlorn statement.
At My Place Hotels of America, the core val-
ues developed over forty years ago with the
humble beginnings of Super 8” shares Ryan.
MARKETING THE NEW
CHAIN
As the group continues to grow the chain,
they expect to rely more heavily on electron-
ic marketing and search engine optimiza-
tion. The idea is to continually understand
their product, market and consumer to meet
the demands with the best possible solution.
“My Place Hotels of America has employ-
ees both at the home office, and in the field.
Some of the field-based members are known
as the “street team,” which is a group of in-
dividuals who travel on continual rotation
visiting franchisees and providing sales and
marketing support at site-specific and great-
er market levels. The street team also focuses
on door-to-door marketing, reaching out to
consumers and corporations to inform them
of the My Place product and location in
hopes to develop contract relationships” says
Ryan. Having the street team and develop-
ers working together promotes consistency
throughout the franchises and helps bridge
the gap between the brand and the franchi-
sees in terms of marketing.
