Business World |
November 2014
26
going into a Hooters should not be able to
tell if its company owned or franchised. Re-
gardless of ownership, every Hooters exists
for one reason – to make people happy."
MAINTAINING THE
STANDARDS
There is some leeway in terms of store design
as it relates to specific markets. For example,
feedback from Hooters' franchisee in China
suggested that some restaurant design ele-
ments that are successful in the United States
might not resonate with Chinese guests. Af-
ter reviewing the proposed changes, Whit-
tle's team granted its approval.
