BWM - Nov 2014 - page 17

November 2014
| Business World
17
“The group’s intention with the franchise
system for My Place Hotels is to convey a
‘stem to stern’ model of their products to
franchisees. Though a number of franchi-
sees have been involved in the hotel business
prior to My Place there are several that are
completely new to the industry, or may have
been involved in a different aspect of hospi-
tality “explains Ryan. Many of the franchi-
sees that are new to the hotel industry need
more support. If allowed, the Franchise team
is able to provide a step-by-step strategy to
success from acquiring real estate, through to
construction, hotel management and opera-
tions.
The team has designed a system to convey
their long history and full bill of support
options to the franchisees that are able to
utilize as few or as many services from the
system as they feel necessary. “We are simply
here as a supporting entity and a driver for
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