Business World |
November 2014
10
plier. The associated businesses are designed
to culture vertical integration.
As the major economic recession was dy-
ing down, it became apparent to Ron that
the original Super 8 philosophy of offering
clean, comfortable rooms at a competitive
price was more applicable than ever. As pio-
neers in economy lodging some forty years
ago, they recognized needs in the market
and have endeavored to affect change in to-
day’s ailing economy hotel segment. Keeping
the core values from Super 8, while apply-
ing a different approach to the idea in order
to meet present day individual’s needs, this
new concept would provide clean, comfort-
