Business World |
November 2014
32
one knows Hooters and most people have a
genuine fondness for the brand."
The ideal franchisee, he says, is someonewho’s
operated multiple restaurants in a given mar-
ket, or someone who’s entering the project
with access to an experienced partner. Also
key, in addition to financial wherewithal, is a
desire to develop multiple restaurants.
Whittle says Hooters looks for potential
franchisees with $1.5 million in available
cash on hand, and a $2.5 million net worth,
but these levels can vary depending upon the
market.
But it’s not simply about the money, Whittle
says. Hooters is first and foremost a people
business.
