June-July 2014
134 | BusinessWorld |
here are a lot of pizza restaurants.
But as Christina Rice likes to
T
point out, there’s only one
Happy’s.
So, from the song that greets visitors to the
corporate website to the upbeat manner in
which phones are answered at restaurant
locations and the company’s Michigan
headquarters, the intention is to create a
specific, memorable vibe that lingers far
beyond the initial interaction.
“It’s absolutely true. It’s always a great day
here at Happy’s Pizza,” the company’s vice
president of franchise development said,
perfectly delivering the signature opening
line.
“That’s kind of the slogan. We say ‘Be
Happy, Eat Happy.’ We’ve always prided
ourselves on being a very family-oriented
business. Community is also really
