important. We do expect our franchisees to
be pretty actively involved in the
community that they serve. It matters to
us.”
And it’s been that way since the beginning
in1996.
The concept was born when the company’s
founder, Happy Asker, then an 18-year-old
video store clerk inDetroit, leased a pizzeria
operation across the street from where he’d
been working. The east side location was in
close proximity to both a General Motors
and a Chrysler plant, which provided a
blueprint for the blue-collar footprint that
Happy’s has created as it’s evolved.
June-July 2014
| BusinessWorld |135
