The company is also endeavoring to get its
entire roster connected with online
ordering capability.
Going forward, Rice said the aim is to
continue to work on value for both
customers and franchisees, which could
mean an in-house commissary operation
and fully active individual websites for all
locations. Additionally, 18 restaurant
locations are under active construction and
15 more franchises have been awarded, so a
quick bump in numbers will soon arrive as
well.
“After you hit your 100th location and you
move forward from there, it’s pretty quick
to 500,” she said. “So, hopefully, in the next
five years we’ll be at that 300-to-500 level in
terms of stores. But the most important
thing for me is to make sure that my
franchisees are happy and to continue to
establish our brand and continue the value
proposition toour customers.”
June-July 2014
| BusinessWorld | 139
