grand design, but it is very scalable fromone
size to the next,” Larson said. “Our store size
is more scalable than some of the other
competitors that we have in this space that
have 100 or 200 or 300,000 square feet. I
don’t know how you would ever scale that
concept down to a town of 10,000 and
make it financially viable.
“Our brand has been able to be scalable in
those different-sized markets probably
more efficiently and effectively than a
typical furniture store.”
The company has intentionally grown
contiguously from its Midwest base, which
allows it to maintain advantages of shared
direct marketing and maintain an efficient
supply chain from its three distribution
centers in the region. It will continue that
plan going forward and will not “leapfrog
over multiple states just because there’s an
opportunity,” Larson said.
Franchise interest has been frequent from
potential operators in the Northeast,
Southeast and on the West Coast, in fact,
but it’s been declined so the company can
maintain the proximity efficiencies.
| BusinessWorld | 131
June-July 2014
