instead dominated by either independent
furniture operations or department stores.
La-Z-Boy recliners and sleep sofas were
added to the Slumberland product mix in
the early 1970s and the gradual evolution
continued as the typical store footprint
grew from 2,000 or 3,000 square feet, to
today’s large-store prototype of 30,000 to
40,000 square feet.
Modern stores include products from every
major furniture category, Larson said,
comprising sofas, loveseats, occasional
chairs, occasional tables, dining room and,
of course,mattresses.
“There’s really everything you’d find in a
typical furniture store,” he said.
“One thing that did stay consistent is our
roots from the mattress business. That’s
really what our key category is that we really
stand on as the heart of the home
furnishings market that we just dominate
andown in a significantway.”
Slumberland is now one of the largest
retailers of Sealy, Simmons and Tempur-
pedic in the country.
126| BusinessWorld |
June-July 2014
