were smaller than those typically used in
driveways at that time.
He christened the fledgling disposal
business as Bin There Dump That and
instantly began getting attention from
people pulling alongside his trucks in
traffic, as well as chuckles fromthe audience
when he was introduced at Chamber of
Commerce meetings or other business-
centric functions.
It’s a good tongue-in-cheek reflection of the
founder’s sense of humor, Ferracuti said.
“If you ever met Mark, you’d completely
understand,” he said. “He’s one of the nicest
guys. He’s always telling jokes. He wanted
his company to have a fun name, so that’s
what he came upwith.”
Crossett had two trucks and 50-plus bins
within two years, at which point he was
working with a disaster-restoration
company at the cleanup of a building
owned, ironically, by That Franchising
Group. There, Crossett met its president,
Michael Kernaghan, who loved the concept
so much that the two men forged a
partnership that led to Bin There Dump
That’s birth as a franchise opportunity.
It’s since grown to 38 franchises in Canada
and 36 more in the U.S., which it entered in
2011.
“We’re very proud that we did it organically,
without borrowing money and without
having to partner with a larger company to
do it,” Ferracuti said. “A lot of companies
come from the U.S. into Canada, but it’s
only a very few that do it the other way.
We’ve grown very, very nicely.”
118 | BusinessWorld |
June-July 2014
