But in the estimation of Michael Larson, a
self-professed “second-generation furniture
guy” who’s now the organization’s director
of franchise development, it’s sti l l
something of anundiscovered gem.
“I feel like we’re one of the best-kept secrets
in the franchising world, just because there’s
not a lot of furniture-type franchises,” he
said. “Most people think of restaurants or
hotels or gas stations orwhatnot.
The fewpeople that I’ve talked to outside of
the furniture industry really like the
dynamics of our financial model, so I would
love to be able to talk to some of those
multi-unit restaurant owners.
“I think they would love to see something
like that that has the capacity to grow.”
Among the financial requirements for
franchisees are a net worth of at least
124| BusinessWorld |
June-July 2014
