Slumberland maintains 43 corporate-
owned stores among its franchise majority,
which Larson said is part of a strategy in
which the company strives to capture the
medium to medium-high price point
furniture buyer with a mix of both style and
value. Along with that target is an aim to be
themost convenient retailer in the industry,
which means its franchise locations will be
placed to fill out every single market in
every state that the company is in – beyond
just themajormetropolitan areas.
Slumberland has 19 corporate locations in
the Minneapolis-St. Paul metro area, for
example, but it’s also saturated the small-to-
medium areas across the state with
franchise operations.
“When you look at our coverage in the
Midwest, typically speaking you’re going to
find a Slumberland roughly within about a
30-to-40 minute drive time from city to
city,” he said. “So we try and pick those key
areas which would support a Slumberland,
but we’re in cities as small as a couple
thousand people, all the way up into
Minneapolis St. Paul where there are
| BusinessWorld |127
June-July 2014
