October 2013
| Business World Magazine | 133
advantageous for its business, but the
community where it based. As Jensen
says, it is all indicative of Mainstream’s
philosophy of continual improvement.
EVOLVING TO MEET NEW
CHALLENGES
As the marketplace changes to require
more standards for seafood sustainability,
MainstreamCanada took the initiative and
became the first salmon farming company
in the world to achieve the Global Aqua-
culture Alliance’s Best Aquaculture Prac-
tices (BAP) standard for salmon. Since
then the company has also achieved the
BAP standard for its processing facility in
Tofino.
“Our commitment to continual im-
provement means we are constantly look-
ing at new ways to farm more efficiently,”
Jensen says.
For example, Mainstream has adopted
new feeding practices and technologies
that improve efficiencies and fish growth.
Changes during the past decade means
Mainstream can now grow one kilogram
of salmon using only 1.1 kilograms of
wild forage fish as feed ingredients.
