October 2013
| Business World Magazine | 135
As for the future, the Nobel Laureate
and Economist Peter Drucker once af-
firmed, “Aquaculture, not the Internet,
represents the most promising investment
opportunity of the 21st century.” Ten
years have passed since Drucker made
this comment, yet his words are truer than
ever today. The future is bright for Main-
stream Canada. Globally, the demand for
seafood is on the rise. In fact, half of the
world’s seafood is now farmed. With cap-
ture fisheries at or near capacity, aquacul-
ture is only going to grow in the next few
decades, as will demand with the world’s
population expected to reach 9.6 billion
by 2050 according to the UN.
“We’re excited to be part of that future,
providing healthy, sustainable seafood for
a growing population that is becoming
more and more health-conscious,” says
Villarroel. “We’re proud of what we do
and proud of our employees who make
our success possible. We’re confident that
our commitment to sustainable aquacul-
ture will continue to distinguish us as a
leader in the marketplace for many years
to come.”
Through the commitment to continual
improvement, through the embracing of
the highest standards in sustainability and
through forging partnerships that elevate
quality in environmentally, occupation-
ally and profoundly personal degrees,
Mainstream Canada, despite its name,
has transitioned from the mainstream to
emerge among the most excellent, and
exceptional, of any in its industry.
