58 | Business World Magazine |
May 2013
that those products will only be comprised
by ingredients that have been proven to pro-
vide long term benefits of health and quality
wellness. Don’t mistake that for a marketing
gimmick either, for this is more indicative
of the business model mandate of company
founder Trevor Ross.
HEALTHY MOTIVATION
Trevor Ross is a man on a mission, but be
sure, that mission has less to do with seeing
his product line expanding and emerging
into every market and food retailer through-
out America, but something much more
meaningful. He wants to help people, or as
Ross puts it, “I want to touch people’s lives,
every day, in a very positive way.”
Ross may be the first to concede that he is
not the typical company CEO and he com-
municates with a confidence and sincerity
that slightly borders self-deprecation, but
is refreshingly free of ego or hidden agen-
da. While his business has grown incred-
ibly over the last few years, which includes
a recent deal allowing for further market
penetration in the northwest and a broker
agreement that will lead to even more mass
distribution, what really excites Ross is the
knowledge that his companies have increas-
ing opportunity to help people improve their
