May 2013
| Business World Magazine | 63
to employ a full time staff of twelve and has
achieved enough success to sponsor athletes
that includes Tampa Bay BuccaneerDJMon-
roe and professional Triathletes that includes
D’Ann Arthur, Christopher Whelchel and
Liz Bauger. Ross continues to explore new
recipes as well as alternatives for expanding
his product line, along with market penetra-
tion, but says that process is not so much a
race, but carefully placed steps that do not
deviate from the intended path which in this
case revert right back to his intent to help
consumers. Mindful of the unnatural pro-
cessing ingredients that go into some manu-
factured goods, Ross says, “I’d rather go out
of business than put any of that in our prod-
ucts.”
Learn more about the companies mentioned
at the following websites:
-
trition.com,
,
and
