70 | Business World Magazine |
May 2013
Free chip that will redefine the new shape of
whole grain.” Although GMO-Free grains
are more challenging to source, PopCorners
are trending toward sourcing not only uti-
lizing them for the grain offerings, but the
corn-based flavors as well.
Renow resists references to the healthy
aspect of PopCorners, indicating that stud-
ies suggest consumers too often associate
“healthy” with certain blandness of taste.
“We prefer ‘Better for You,’ because we want
consumers to know they don’t have to give-
up on experiencing something that tastes
savory... is just as tangy, salty or sweetly fla-
vored just as one wants when having a snack.
Our thought process was to evolve popcorn
and not lose its flavor, but still produce some-
thing that is better to eat,” he says. Renow
adds that the variety of flavor profiles allow
PopCorners to be perfectly adapted for other
epicurean indulgences. For instance, Renow
enjoys noshing caramel PopCorners with his
morning coffee. He says other flavors go well
with sandwiches, or soup, as they are “per-
fect for dipping.”
PopCorners have been proven to be par-
ticularly pleasing to passengers of JetBlue
Airlines. In early product trials, PopCorners
were distributed during JetBlue flights and
has since become the most requested prod-
uct on the airline. PopCorners also captured
acclaim during a recent food tradeshow in
California. With bringing some 24,000
bags of PopCorners to that event, Renow
notes that within 2 ½ days the product was
completely consumed.
