May 2013
| Business World Magazine | 65
Whether salted, buttered or cheesed, com-
plemented by caramel or kettle-sweet, the
scrumptious crunch in a puff of popcorn has
been pleasing palates for so long that it’s diffi-
cult to consider going to the cinema or sitting
among friends to watch the game without
popcorn somewhere in the picture. Popcorn
has been an accent of appetites for centu-
ries, preceding even the encounters Cortez
had with the Aztecs who not only used it as
a food source, but also as decoration in cer-
emonial headdresses and rituals worshiping
Tlaloc, the god of rain and fertility (Reden-
bacher could only dream to be so potent).
The modern era has seen popcorn carted,
cracker-jacked, jiffy-fied and microwaved,
and while some flavoring has penetrated into
the popping, popcorn’s basic shape and tex-
ture has been essentially what it has always
been... until now, thanks to Medora Snack’s
