May 2013
| Business World Magazine | 67
creation of a lip-smackable snackable sensa-
tion called PopCorners. They may look like
a triangular-shaped chip and are as function-
ally munchable and crunchable as a chip, but
PopCorners are indeed popcorn. “We de-
scribe it as ‘the new shape of popcorn,’” says
PopCorners President and Chief Operating
Officer Barry Renow. With Willy Wonka-
esque mystique, Renow is not particularly
keen on divulging any trade secrets, but will
concede PopCorners are engineered from
“proprietary machining” developed by “pri-
vate owners who are pioneers in the popping
world.”
BETTER FOR YOU
As an edible innovation, PopCorners has not
only redefined popcorn’s structural dimen-
sions, but also its compositional dynamics.
While PopCorners are made from corn, the
point here is that traditional popcorn’s size
and shape can be very problematic for some,
in degrees exceedingly more harmful than,
say, that little crisp of the corn-kernel’s resid-
ual shell that wants to wedge itself between
the tooth and gum (very annoying when a
toothpick isn’t handy). Traditional popcorn
is sometimes difficult for small children. As
choking is one of the leading causes of death
