May 2013
| Business World Magazine | 51
Ralph Waldo Emerson once said, “The man of genius inspires us with a bound-
less confidence in our own powers.” To do that effectively may require similarly
boundless measures of enthusiasm and exuberance, not to mention, expertise.
In Austin, Texas, there is such an entrepreneur so driven to help people hone
their personal power to benefit from healthy nutritional choices, he abandoned
a successful career in high tech to pursue development of a new flavorful and
physiologically-fundamental line of products with boundless potential to appeal to
consumers’ appetites for enhanced health.
It has been said that change never truly
occurs until the pain of staying the same
becomes so great that change is the only
option that remains. This is, too often,
an unfortunate aspect of consumers’ ap-
proach to dietary health. Clinician of-
fices, hospitals and, quite sadly, cemeter-
ies throughout North America are too
consumed with those who may have been
spared from the miseries of illness had
they onlymade some simple changes with
their diet and lifestyle. The fact of this
has been validated time and time again
in research by authorities that include the
World Health Organization, the Ameri-
can Heart Association, the Centers for
Disease Control and Prevention, and
the National Institute of Mental Health,
to name but a few. All have affirmed the
critical role of nutrition in properly main-
taining physical, mental and emotional
health. All have produced data speaking
to the manner in which nutritional defi-
ciencies contribute to heart disease, can-
cer or a plethora of other physical and
neurological disorders, which may bode
