May 2013
| Business World Magazine | 45
of the business has been successfully tackled,
and that it’s in a related industry to the spac-
es we’re already in.”
Industries they are pursuing include
landscaping, irrigation, and exterior mainte-
nance – any sort of outdoor contracting ser-
vice type of business, Grandpre says.
Additionally, there is a strong culture at
the foundation of Outdoor Living Brands,
and it’s important their franchise partners
can embrace that.
LIVING WELL
Outdoor Living Brand’s culture is built on
a code of values: LIVE WELL. The letters
in that phrase stand for eight core values:
Lifestyle, Integrity, Visionary, Enrich Lives,
World Class, Enthusiasm, Leadership and
Laughter.
“Living well is what we’re trying to help
our retail customer do,” Grandpre begins.
“We fill emotional needs that people have to
spend time outside with friends and family,”
