BWM May 2013 - page 36

36 | Business World Magazine |
May 2013
8 | Snap Fitness
Taunton says. “I want them to understand
that we have the training process down pat,
where a majority of our franchisees have no
industry experience at all.”
Snap Fitness offers franchisee training
at Snap University, located at their corpo-
rate office. Every new franchisee attends the
school for a week of training. From there,
owners have various additional tools at their
disposal, such as software to monitor and
track their business. “We make it easily ac-
cessible for them to go online to the franchi-
see portal and access all kinds of material to
help them better run and manage their busi-
ness,” Taunton says. “Tools like that bring
flexibility to our owners and help compel
them to want to be a part of the franchise.”
Another compelling advantage is the
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