May 2013
| Business World Magazine | 31
Snap Fitness | 3
S
nap Fitness is a fast-growing franchi-
sor of compact, state-of-the-art 24/7
fitness centers worldwide. Founded
in 2003, and franchising since 2004, Snap
Fitness offers the best cardio and strength-
training fitness equipment, 24 hour gym
access, introductory fitness programs, and a
host of other services designed to help get
customers results.
The concept for Snap Fitness is a product
of the mind of CEO Peter Taunton. Before
founding the brand, Taunton owned and
operated five America's Fitness Centers in
Minnesota. He sold those clubs in order to
spend more time with his family and pursue
new aspirations in the fitness industry.
“It was in that process I thought about
my larger, full-service clubs and I realized
