46 | Business World Magazine |
May 2013
he elaborates. “They want to beautify the ar-
chitecture of their home by accentuating it,
or the landscaping they’ve done by lighting it
– or perhaps they just want to keep the pests
away with our Mosquito Squad brand. We’re
helping our retail customers to ‘live well’ and
enjoy the wonderful aspects of an outdoor
living lifestyle.”
The same applies to their franchise own-
ers. “Correspondingly, as a franchise com-
pany we have 210-plus franchisees across our
three businesses,” he continues. “Many, many
of these folks have left corporate America
and are looking to be in business for them-
selves and enjoy some of the lifestyle benefits
of owning and operating their own business.”
