May 2013
| Business World Magazine | 47
“They’re trying to take control of their
income stream, they’re trying to step away
from corporate politics or business travel,
and ultimately they’re trying to invest in an
asset they can build to create net worth for
themselves and their families’ long term.”
As such, the most important part of Out-
door Living Brands culture is ensuring their
team does everything they can to help their
franchisees accomplish as many of their life
goals as possible by investing in a franchise
business.
A SUPERIOR OFFERING
The opportunity to achieve life goals, ulti-
mately, is what attracts people to Outdoor
