48 | Business World Magazine |
May 2013
Living Brands. They offer one of the simplest
and most enjoyable avenues to that success.
“Franchising is a wonderful format for peo-
ple to access a proven business model and an
established brand name,” Grandpre says.
When somebody joins Outdoor Living
Brands they are heavily supported, first by
a training program with a mix of classroom
and field training that runs from one week
to four weeks depending on the brand. From
there, each brand has a dedicated operations
team that interacts with franchisees every
day, and helps coach, mentor and support
them as they build their business in their lo-
cal market.
Underpinning that training and support
are a series of technology tools franchisees
are provided to operate their business on.
They are also given access to benchmark-
ing programs that allow owners to compare
their business with their peers, to show them
where they are excelling and where they can
improve.
“The business model itself, the training,
